dc.contributor.author | López Jiménez, David | spa |
dc.date.accessioned | 2012-08-15 00:00:00 | |
dc.date.available | 2012-08-15 00:00:00 | |
dc.date.issued | 2012-08-15 | |
dc.identifier.issn | 1657-0111 | |
dc.identifier.uri | https://hdl.handle.net/11227/13954 | |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | spa |
dc.publisher | Universidad de Cartagena | spa |
dc.relation.ispartofjournal | Revista Palobra, "palabra que obra" | spa |
dc.rights | Revista Palobra, "palabra que obra" - 2012 | spa |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-sa/4.0/ | spa |
dc.source | https://revistas.unicartagena.edu.co/index.php/palobra/article/view/78 | spa |
dc.subject | customer | eng |
dc.subject | business | eng |
dc.subject | strategy | eng |
dc.subject | on-line | eng |
dc.subject | reputation | eng |
dc.subject | cliente | spa |
dc.subject | empresa | spa |
dc.subject | estrategia | spa |
dc.subject | on-line | spa |
dc.subject | reputación | spa |
dc.subject | customer | spa |
dc.subject | business | spa |
dc.subject | strategy | spa |
dc.subject | reputation | spa |
dc.subject | Marketing empresarial | spa |
dc.subject | Comunicación | spa |
dc.subject | Comunicación Coorporativa | spa |
dc.title | La gestión de la imagen subjetiva y objetiva de la empresa en los nuevos canales comerciales | spa |
dc.type | Artículo de revista | spa |
dc.title.translated | The management of subjective and objective image of the company in the new commercial channels | eng |
dc.identifier.doi | 10.32997/2346-2884-vol.12-num.12-2012-78 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | spa |
dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | spa |
dc.identifier.eissn | 2346-2884 | |
dc.identifier.url | https://doi.org/10.32997/2346-2884-vol.12-num.12-2012-78 | |
dc.relation.bitstream | https://revistas.unicartagena.edu.co/index.php/palobra/article/download/78/74 | |
dc.relation.citationedition | Núm. 12 , Año 2012 : Palobra 12 | spa |
dc.relation.citationendpage | 71 | |
dc.relation.citationissue | 12 | spa |
dc.relation.citationstartpage | 56 | |
dc.relation.citationvolume | 12 | spa |
dc.relation.references | BAJO SANJUÁN, A. (2007) “¿De qué estamos hablando al referirnos a la RSC?”. En BAJO SANJUÁN, A. y VILLAGRA GARCÍA, N. (Eds.), Evolución conceptual y práctica de una gestión responsable, Servicio de Publicaciones de la Universidad Pontificia de Comillas, Madrid. | spa |
dc.relation.references | BARNEY, J.B. (1991) “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17, núm. 1. BBC Online (2006) ‘‘Blogosphere sees healthy growth’’, BBC Online, 11 de agosto de 2006. | spa |
dc.relation.references | BLOOD, R. (2002) The weblog handbook: practical advice on creating and maintaining your Blog, Perseus Publishing, Cambridge, MA. | spa |
dc.relation.references | CORNETT, J.M. (2009) “The Ethics of Blawging: A Genre Analysis”, Loyola University Chicago, Vol. 41. DE LA CUESTA GONZÁLEZ, M. y VALOR MARTÍNEZ, C. (2003) “Responsabilidad social de la empresa. | spa |
dc.relation.references | Concepto, medición y desarrollo en España”, Boletín Económico del ICEI, núm. 2755. | spa |
dc.relation.references | DE QUEVEDO, E. (2003) Reputación y creación de valor. Una relación circular, 1ª ed., Paraninfo, Madrid. | spa |
dc.relation.references | DE QUEVEDO, E. DE LA FUENTE, J.M. y DELGADO, J.B. (2005) “Reputación Corporativa y Creación de Valor. Marco Teórico de Una Relación Circular”, Investigaciones Europeas de Dirección y Economía de la Empresa, Vol. 11, núm. 2. | spa |
dc.relation.references | DEEPHOUSE, D.L. (2000) “Media reputation as strategic resource: an integration of mass comunication and resource-based theories”, Journal of Management, Vol. 26. | spa |
dc.relation.references | DOLLINGER, M.J. GOLDEN, P. y SAXTON, T. (1997) “The effect of reputation on the decision to joint venture”, Strategic Management Journal, Vol. 18, núm. 2. | spa |
dc.relation.references | DWYER, P. (2007) “Measuring the value of electronic word of mouth and its impact in consumer communities”, Journal of Interactive Marketing, Vol. 21, núm. 2. | spa |
dc.relation.references | FERGUSON, T.D. DEEPHOUSE, D.L. y FERGUSON, W.L. (2000) “Do strategic groups differ in reputation?”, Strategic Management Journal, Vol. 21, núm. 12. | spa |
dc.relation.references | FOMBRUN, C.J. (1996) Reputation: Realising value from the corporate image, Harvard Business School Press, Boston. | spa |
dc.relation.references | FOMBRUN, C.J. y SHANLEY, M. (1990) “What’s in a name?: Reputation building and corporate strategy”, Academy of Management Journal, Vol. 33, núm. 2. | spa |
dc.relation.references | GROENLAND, E.A. (2002) “Qualitative research to validate RQ-Dimensions”, Corporate Reputation Review, Vol. 4, núm. 4. | spa |
dc.relation.references | GUARDIA, R. y VALLÉS, I. (2007) “Responsabilidad social de la empresa: identidad y valor de la marca”. En HERNÁNDEZ ROBLEDO, M.A. LOSADA VÁZQUEZ, A. y MACÍAS CASTILLO, A. (Coords.), Estrategia y conducta social de la organización, Publicaciones de la Universidad Pontificia de Salamanca, Salamanca. | spa |
dc.relation.references | LANDON, S. y SMITH, C.E. (1997) “The use of quality and reputation indicators by consumers: The case of Bordeaux wine”, Journal of Consumer Policy, Vol. 20, núm. 3. | spa |
dc.relation.references | TEECE, D.J. PISANA, G. y SHUEN, A. (1997) “Dynamic capabilities and strategic management”, Strategic Management Journal, Vol. 18, núm. 7. | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_6501 | spa |
dc.type.content | Text | spa |
dc.type.driver | info:eu-repo/semantics/article | spa |
dc.type.local | Journal article | eng |